Manage Your Reputation 

This month I’d like to reflect on work recently completed with the millennial generation.  A burning question they often ask is how to have a successful career?  

Career Success

My question in return is, what do you want to be known for, what results do you want?

The starting point is about who you are and what reputation do you want. What do you want people say about you when you’re not in the room?

If you were a brand how would you summarise your value or attributes? For example, think of some high profile brands such as Cadbury Dairy Milk, Green & Blacks or Apple iPhone or an Android brand of smart phone, each have strong quality attributes delivering value.

Creating your personal brand starts with understanding what your good at. Can you answer the following?

• What are your unique strengths, skills, and attributes?
• How do others see you or perceive you?
• Where do I add value?
• What do you want to be known for?
• What was the most successful project you ever tackled, and what made you successful?
• When faced with an overwhelming obstacle, what’s your “go to” skill to overcome it?
• What are the strength’s that others acknowledge in you?

Drill even further to identify themes and key strength’s you want to put centre stage!

• What strengths and skills come up over and over again?
• Which skills do you enjoy using as often as possible, regardless of the task?

It's also important to understand and be aware of what skills are missing. What skills would you like to build but have not yet had the opportunity to practice and develop?

Summarise these questions with five strengths. For example, you might use words like “creative,” “relationship-builder” or “I make the complex simple.”

If you had a strapline what would it say to capture “Brand-me”?

To manage your reputation you need to be proactive and take control. Raise your profile within your organisation and consider the messages you wish to portray. 

Demonstrate and communicate your value and proactively managing people’s perception.

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The Neuroscience of Communication

I’m often intrigued why we naturally click with some people and be on the same page and yet with others we just don’t see eye to eye and may as well be on planet Mars. Achieving effective and good communication can be frustrating and at times incredibly challenging.  I have seen many misunderstandings give rise to an environment that is conflict-ridden, aggressive or even passive-aggressive behaviours resulting in breakdown of relationships which if not addressed can damage morale and overall team performance.

New understandings in neuroscience indicate our thinking and behaviours are a combination of both our genetic wiring and learnt from our environment – both nurture and nature. This when applied to personality psychometric profiling is providing more accurate information to help us understand the differences and the dynamics at play in how we communicate and how we are perceived by others, both good and bad.

Left brain thinkers prefer to work with evidence and logic and will therefore make decisions based on fact and process.  They always think they’re right, after all their thinking is based on the evidence and data to hand. In contrast compare this to right brain thinkers who prefer intuition and making decisions on how they feel in the moment, on instinct or just on the concept of a great idea.  You can probably start to see why misunderstandings arise.

Then add into the mix behavioural preferences such as ‘Expressiveness’ where some people prefer to reflect before action, think internally and will appear quiet. Compare this to the opposite end of this spectrum where the behaviour will be gregarious, talkative, extravert, thinking out loud.  The quieter people wish the noisy ones would just zip it, and the gregarious types being uncomfortable with silence are frustrated with the quiet ones, wrongly, judging they have nothing to say!

How then do we go about working within a team that is able to debate and respectfully criticise ideas in a taking into account individual needs and deliver on team and organisational goals?

Instead of blaming the boss or other team members or even customers we should stop and ask, is the way I communicate and my behaviours part of the problem?

We need to be self-aware of our own communication preferences and understand the impact this has of how we’re perceived both positive and negative; to become adaptable and change our style of communicating and not automatically default to our preferences. 

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