Monday, 23 February 2015

Manage Your Reputation 

This month I’d like to reflect on work recently completed with the millennial generation.  A burning question they often ask is how to have a successful career?  
Career Success

My question in return is, what do you want to be known for, what results do you want?

The starting point is about who you are and what reputation do you want. What do you want people say about you when you’re not in the room?

If you were a brand how would you summarise your value or attributes? For example, think of some high profile brands such as Cadbury Dairy Milk, Green & Blacks or Apple iPhone or an Android brand of smart phone, each have strong quality attributes delivering value.

Creating your personal brand starts with understanding what your good at. Can you answer the following?
  • What are your unique strengths, skills, and attributes?
  • How do others see you or perceive you?
  • Where do I add value?
  • What do you want to be known for?
  • What was the most successful project you ever tackled, and what made you successful?
  • When faced with an overwhelming obstacle, what’s your “go to” skill to overcome it?
  • What are the strength’s that others acknowledge in you?

Drill even further to identify themes and key strength’s you want to put centre stage!
  • What strengths and skills come up over and over again?
  • Which skills do you enjoy using as often as possible, regardless of the task?

It's also important to understand and be aware of what skills are missing. What skills would you like to build but have not yet had the opportunity to practice and develop?

Summarise these questions with five strengths. For example, you might use words like “creative,” “relationship-builder” or “I make the complex simple.”

If you had a strapline what would it say to capture “Brand-me”?

To manage your reputation you need to be proactive and take control. Raise your profile within your organisation and consider the messages you wish to portray. 
Demonstrate and communicate your value and proactively managing people’s perception.